Landshut, June 10, 2025 – Bayerische Milchindustrie eG (BMi) is heading into the future with a modernized brand identity. With the launch of its new website and the gradual introduction of a revised corporate design, the cooperative is underscoring its commitment to transparency, modernity, and customer focus.
BMi’s new, modularly designed website impresses with a clear structure, appealing visual worlds, and intuitive user navigation. The updated corporate design includes a modernized logo and an expanded color spectrum based on the existing BMi colors of dark and light blue, as well as light green. A harmonized visual language and contemporary typography complete the new design, highlighting the cooperative’s continuous, strategic development.
“Our new brand identity reflects what BMi stands for today: quality, sustainability, and closeness to our partners in agriculture, retail, and industry,” says Dr. Thomas Obersojer, CEO of BMi.
His fellow board member Winfried Meier adds: “It was important for us that the new design clearly illustrates our evolution without neglecting BMi’s history and brand core. With the phased rollout of our new design, we aim to create a consistent appearance across all communication channels – whether in the annual report, on the website, or in direct contact with our customers.”
The relaunch is part of a comprehensive development process through which BMi is also strengthening its communication strategy. The new website is now available at www.bmi-eg.com.
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